Author Archives: SalientMG

Tis the Season to Share Our Gratitude

SalientMG’s ninth year may have been its biggest. We added to a tremendous team with new talent that will take us – and our clients – to even bigger heights. We welcomed ten new Board Members who bring expertise that can send our success into the stratosphere. And, last but not least, we ranked #16 on Adweek’s prestigious list of Fastest Growing Agencies.
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Jason Lynch Headshot

Meet Our Marketing Experts: Q&A with Jason Lynch

Start your engines! That’s the metaphor we’re using to welcome Jason Lynch, SalientMG’s new VP of Digital, to our ever-expanding team of senior doers. From optimizing the foundations to brilliant storytelling, Jason is excited to build scalable, revenue-producing marketing engines for our growth-stage B2B tech clients — and we’re just as excited to have him here.
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Digital and marketing automation specialist SalientMG

Meet Our Marketing Experts: Q&A with Julia Tong

We’re thrilled to introduce the latest addition to our team of experts, Julia Tong, Digital Marketing & Automation Specialist. … Read More

SalientMG is on Adweek’s 2022 Fastest-Growing Agencies List — And We’re Just Getting Started

Adweek released its prestigious list of 2022’s fastest growing agencies,and we’re excited to share that SalientMG (SMG) is ranked #16 nationally, #6 among women-owned agencies and #4 in the Northeast.
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions

Attribution across your entire customer journey, not just the last click in your Analytics data

New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
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Don’t Let Your Data Go Dark — Make a Mission-Critical Move to Google Analytics 4 Now

Universal Analytics, the Google Analytics so many marketers know, love, and rely on, is going away for good in 2023 with G4 replacing it. What does that mean? Instead of just basing performance measurement on desktop web, independent sessions, and cookies, G4 measures traffic and engagement across your websites and apps. The end result is:

A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions

Attribution across your entire customer journey, not just the last click in your Analytics data

New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
Read More

[Case Study] Marketing Operations Transformed: Upleveling and Unifying a High-Profile Advertising Program

When an age-old industry awards ceremony went hybrid, it ushered in the need for a new marketing operations strategy. Learn how SalientMG’s experts used cutting-edge technology to create a streamlined synergy between the live show, the livestream, and all of … Read More