With a new year comes new possibilities, and in the digital marketing world, the possibilities can be endless. The selection of foundations, strategies, and tactics, is also endless, however — so how do you ensure you’re on the path to digital marketing success in 2023? … Read More
Author Archives: SalientMG
Marketing Briefing: With All Eyes on the Silicon Valley Bank Collapse, Marketers and Agency Execs Assess Their Risks
How Hybrid Work Has Been an Equalizer for Women Leaders
SalientMG Adds Two Industry Veterans to The Staff
Tis the Season to Share Our Gratitude
SalientMG’s ninth year may have been its biggest. We added to a tremendous team with new talent that will take us – and our clients – to even bigger heights. We welcomed ten new Board Members who bring expertise that can send our success into the stratosphere. And, last but not least, we ranked #16 on Adweek’s prestigious list of Fastest Growing Agencies.
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Mack McKelvey Named 40 Over 40 Award Nominee
Meet Our Marketing Experts: Q&A with Jason Lynch
Start your engines! That’s the metaphor we’re using to welcome Jason Lynch, SalientMG’s new VP of Digital, to our ever-expanding team of senior doers. From optimizing the foundations to brilliant storytelling, Jason is excited to build scalable, revenue-producing marketing engines for our growth-stage B2B tech clients — and we’re just as excited to have him here.
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Meet Our Marketing Experts: Q&A with Julia Tong
We’re thrilled to introduce the latest addition to our team of experts, Julia Tong, Digital Marketing & Automation Specialist. … Read More
SalientMG is on Adweek’s 2022 Fastest-Growing Agencies List — And We’re Just Getting Started
Adweek released its prestigious list of 2022’s fastest growing agencies,and we’re excited to share that SalientMG (SMG) is ranked #16 nationally, #6 among women-owned agencies and #4 in the Northeast.
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions
Attribution across your entire customer journey, not just the last click in your Analytics data
New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
… Read More
Don’t Let Your Data Go Dark — Make a Mission-Critical Move to Google Analytics 4 Now
Universal Analytics, the Google Analytics so many marketers know, love, and rely on, is going away for good in 2023 with G4 replacing it. What does that mean? Instead of just basing performance measurement on desktop web, independent sessions, and cookies, G4 measures traffic and engagement across your websites and apps. The end result is:
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions
Attribution across your entire customer journey, not just the last click in your Analytics data
New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
… Read More