Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings and sipping lattes with reporters at a local coffee shop. What … Read More
Author Archives: SalientMG
SalientMG Adds Two Industry Veterans to The Staff
Crush Your 2023 Digital Marketing Goals With These 6 Big Predictions
With a new year comes new possibilities, and in the digital marketing world, the possibilities can be endless. The selection of foundations, strategies, and tactics, is also endless, however — so how do you ensure you’re on the path to digital marketing success in 2023? … Read More
Tis the Season to Share Our Gratitude
SalientMG’s ninth year may have been its biggest. We added to a tremendous team with new talent that will take us – and our clients – to even bigger heights. We welcomed ten new Board Members who bring expertise that can send our success into the stratosphere. And, last but not least, we ranked #16 on Adweek’s prestigious list of Fastest Growing Agencies.
… Read More
Mack McKelvey Named 40 Over 40 Award Nominee
SalientMG is on Adweek’s 2022 Fastest-Growing Agencies List — And We’re Just Getting Started
Adweek released its prestigious list of 2022’s fastest growing agencies,and we’re excited to share that SalientMG (SMG) is ranked #16 nationally, #6 among women-owned agencies and #4 in the Northeast.
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions
Attribution across your entire customer journey, not just the last click in your Analytics data
New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
… Read More
Don’t Let Your Data Go Dark — Make a Mission-Critical Move to Google Analytics 4 Now
Universal Analytics, the Google Analytics so many marketers know, love, and rely on, is going away for good in 2023 with G4 replacing it. What does that mean? Instead of just basing performance measurement on desktop web, independent sessions, and cookies, G4 measures traffic and engagement across your websites and apps. The end result is:
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions
Attribution across your entire customer journey, not just the last click in your Analytics data
New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
… Read More
[Total Retail] Amidst an Economic Downturn, Have Marketers Forgotten the Golden Rule?
[We Are Tech Women] Inspirational Woman: Erin “Mack” McKelvey | Founder & CEO, SalientMG
[Case Study] Marketing Operations Transformed: Upleveling and Unifying a High-Profile Advertising Program
When an age-old industry awards ceremony went hybrid, it ushered in the need for a new marketing operations strategy. Learn how SalientMG’s experts used cutting-edge technology to create a streamlined synergy between the live show, the livestream, and all of … Read More