Growth Marketing

[Case Study] Marketing Operations Transformed: Upleveling and Unifying a High-Profile Advertising Program

When an age-old industry awards ceremony went hybrid, it ushered in the need for a new marketing operations strategy. Learn how SalientMG’s experts used cutting-edge technology to create a streamlined synergy between the live show, the livestream, and all of … Read More

[Case Study] Messaging Designed for Rapid Growth

When tech startups receive a new round of funding, it opens up opportunities for new product additions — which requires product messaging and, oftentimes, fresh corporate messaging. That’s what happened to one of SalientMG’s clients, so our experts took them … Read More

[Case Study] Impactful Messaging to Close the B2B – B2C Gap

After seeing success in B2C tech, one of SalientMG’s clients moved into B2B tech — but didn’t know how to position themselves in the new market. Discover how our product marketing experts tackled market research, brand personality, new messaging, and … Read More

[Case Study] Driving Search Engine-Powered Visibility

Getting to the top of Google’s organic rankings isn’t easy, even when you’re a startup dedicated to advertising technology. Discover how SalientMG’s SEO Audit filled the gap for a B2B adTech company that didn’t have the in-house expertise to analyze … Read More

Visibility, Market Share, and Revenue — Behold the Power of SEO

There are 99,000 reasons to create, implement, and optimize a solid SEO strategy – because that’s how many Google searches there are every single second. The more search engine visibility you have, the greater your chances of increasing your market … Read More

[Case Study] Forging a Path to MQL Success Through Email Nurture

If you’re looking for a bigger return on the time and money investment you make to create a higher-funnel lead generation research report, quick follow-up communications are a must. Explore the content strategy SalientMG used to nurture these new leads … Read More