How did you hear about SalientMG and why did you decide to join the firm? Mack McKelvey and I first met in 2010. What started as a professional relationship based on my role at Advertising Week grew into a great … Read More
Author Archives: SalientMG
[Fast Company] Are You Suffering from a Lack of Brand Loyalty, or is it Brand Identity?
Meet Our Public Relation Experts: Q&A with Allie Mills
How did you hear about SalientMG and why did you decide to join the firm? Mack personally reached out to me proactively to see if I might be interested in the role. When I spoke with her I was really … Read More
[Case Study] Driving Search Engine-Powered Visibility
Getting to the top of Google’s organic rankings isn’t easy, even when you’re a startup dedicated to advertising technology. Discover how SalientMG’s SEO Audit filled the gap for a B2B adTech company that didn’t have the in-house expertise to analyze … Read More
Visibility, Market Share, and Revenue — Behold the Power of SEO
There are 99,000 reasons to create, implement, and optimize a solid SEO strategy – because that’s how many Google searches there are every single second. The more search engine visibility you have, the greater your chances of increasing your market … Read More
[Case Study] Optimize & Maximize – Taking Paid Search to a New Level
How much money can you waste on paid search ads if you’re not an expert in keyword selection, bidding, and ad segmentation? Lots. Explore SalientMG’s three-step SEM Audit process and find out how the right analysis can create a more … Read More
[Case Study] Generating Faster, More Cost-Effective Leads with Remarketing
Targeting cold audiences with LinkedIn ads can be expensive and ineffective. Discover how SalientMG’s demand generation experts used the power of remarketing to reach a warmer audience — and created a big boost in leads in a short period of … Read More
[Case Study] Accelerating Business Expansion Through the Power of Paid Media
Going from a B2C to B2B audience is incredibly difficult because each one has its own distinct expectations, preferences, and buying processes. Learn how SalientMG’s paid media experts created a split-testing strategy with new B2B messaging and generated 164% more … Read More
[Case Study] Remarketing – A Secret Weapon for Driving Event Registration
Making virtual events stand out has always been hard, but it’s even more challenging in a post-pandemic world where invitations to virtual events are endless. When a large edTech provider struggled to generated RSVPs from its advertising campaigns, it turned … Read More
[Case Study] Building a Bigger – More Targeted – Pipeline With Paid Search
When your organization has big quarterly pipeline goals, the speed, cost, and quality of your paid search lead generation campaigns can make or break success. Discover how SalientMG’s paid search experts created three campaigns that generated high-quality leads at a … Read More