Paid media opportunities in the B2B world are endless. LinkedIn ads, Google search ads, display ads, Facebook ads, Twitter ads, sponsored content, traditional media. I could talk for hours about all the possibilities and different ways for startups to leverage … Read More
Demand Gen
Why the Social Algorithms Are Squashing Your Organic Reach (and How to Fix It)
How many hours are you spending brainstorming, creating, and reviewing your organic social content? You’ve got to get these updates to the masses. The only problem is, the masses aren’t seeing your organic content – and that’s by design. A … Read More
[Case Study] Optimize & Maximize – Taking Paid Search to a New Level
How much money can you waste on paid search ads if you’re not an expert in keyword selection, bidding, and ad segmentation? Lots. Explore SalientMG’s three-step SEM Audit process and find out how the right analysis can create a more … Read More
[Case Study] Generating Faster, More Cost-Effective Leads with Remarketing
Targeting cold audiences with LinkedIn ads can be expensive and ineffective. Discover how SalientMG’s demand generation experts used the power of remarketing to reach a warmer audience — and created a big boost in leads in a short period of … Read More
[Case Study] Accelerating Business Expansion Through the Power of Paid Media
Going from a B2C to B2B audience is incredibly difficult because each one has its own distinct expectations, preferences, and buying processes. Learn how SalientMG’s paid media experts created a split-testing strategy with new B2B messaging and generated 164% more … Read More
[Case Study] Remarketing – A Secret Weapon for Driving Event Registration
Making virtual events stand out has always been hard, but it’s even more challenging in a post-pandemic world where invitations to virtual events are endless. When a large edTech provider struggled to generated RSVPs from its advertising campaigns, it turned … Read More
[Case Study] Building a Bigger – More Targeted – Pipeline With Paid Search
When your organization has big quarterly pipeline goals, the speed, cost, and quality of your paid search lead generation campaigns can make or break success. Discover how SalientMG’s paid search experts created three campaigns that generated high-quality leads at a … Read More
Raising Your Paid Media Game Isn’t as Complicated as You Think
Paid media is everywhere — that LinkedIn ad in your feed, that ad at the top of your Google search results, that display ad in your favorite industry newsletter. There’s no shortage of businesses that are trying to build awareness … Read More
Testing Paid Social Media Campaigns — Use These Strategies to Get an A+
Every single second, another 15.5 users join social media, which adds up to a total of 3.96 billion social media users worldwide. As a result, paid media campaigns on these platforms are a great opportunity to get in front of … Read More