Author Archives: Amanda Klitsch

Why the Social Algorithms Are Squashing Your Organic Reach (and How to Fix It)

How many hours are you spending brainstorming, creating, and reviewing your organic social content? You’ve got to get these updates to the masses. The only problem is, the masses aren’t seeing your organic content – and that’s by design. A … Read More

Raising Your Paid Media Game Isn’t as Complicated as You Think

Paid media is everywhere — that LinkedIn ad in your feed, that ad at the top of your Google search results, that display ad in your favorite industry newsletter. There’s no shortage of businesses that are trying to build awareness … Read More

Testing Paid Social Media Campaigns — Use These Strategies to Get an A+

Every single second, another 15.5 users join social media, which adds up to a total of 3.96 billion social media users worldwide. As a result, paid media campaigns on these platforms are a great opportunity to get in front of … Read More