Paid media opportunities in the B2B world are endless. LinkedIn ads, Google search ads, display ads, Facebook ads, Twitter ads, sponsored content, traditional media. I could talk for hours about all the possibilities and different ways for startups to leverage … Read More
Author Archives: Amanda Klitsch
Why the Social Algorithms Are Squashing Your Organic Reach (and How to Fix It)
How many hours are you spending brainstorming, creating, and reviewing your organic social content? You’ve got to get these updates to the masses. The only problem is, the masses aren’t seeing your organic content – and that’s by design. A … Read More
Raising Your Paid Media Game Isn’t as Complicated as You Think
Paid media is everywhere — that LinkedIn ad in your feed, that ad at the top of your Google search results, that display ad in your favorite industry newsletter. There’s no shortage of businesses that are trying to build awareness … Read More
Testing Paid Social Media Campaigns — Use These Strategies to Get an A+
Every single second, another 15.5 users join social media, which adds up to a total of 3.96 billion social media users worldwide. As a result, paid media campaigns on these platforms are a great opportunity to get in front of … Read More