Author Archives: Mack McKelvey

Executive Brand-Building is Critical to Your Company’s Future Growth

Who comprises your brand? I don’t mean the products or services you sell, I mean who are the people whose blood, sweat, and tears are driving your organization forward? Who are the people on the inside who would inspire admiration … Read More

Expanding Marketing Leadership, Indie B2B Shop SalientMG Taps Doug Zanger as Senior Vice President

Former Adweek editor and Martin Agency Director joins as SVP of Brand, Creative and Content NEW YORK—April 26, 2022—SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand and purpose communications director and editor for Adweek and The Drum, … Read More

What’s In a Name: Building a Professional Brand

I am always inspired by our clients–not just the work they do, but who they are as people. That kind of affinity has become a hallmark of modern brands, so I think it’s important that founders and executives are seen … Read More

2021 Reflections: Marketing & Management Lessons I’ve Learned

Most of us ended last year the same way we began it: reflecting on our personal and professional journeys to date. 2021 marked more than eight years since I founded SalientMG. For most of that time we’ve been a remote-first … Read More

Gaining Perspective Through Growth

At SalientMG we’re in the business of enabling growth. We focus on young technology companies to help them mature in those areas where they need an expert eye and a team of experienced hands. Now, we’re focusing that expert eye … Read More

To Be The Best, We Want The Best

During the pandemic, my husband and I made the decision to move to Vermont from Maryland (with a few months in NYC in between).  It wasn’t a tough decision. We already have team members across North America, from NYC to … Read More

Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021

At this time last year, predictions for the 2020 marketing landscape all centered around the rise of new or improved technologies (AI, automation, martech, etc.). By most accounts, brands would be using these innovations to drive the next wave of … Read More