Over the last decade, I’ve spent thousands of hours inside startups and scaleups; working alongside founders, executive teams, VCs/boards, and marketers at the moments where marketing decisions matter most. Launch. Early traction. Growth inflection points. Pivots. Scale. Across industries, stages, … Read More
Author Archives: Mack McKelvey
Cannes 2025: Where the Conversations Were Flowing
I’ve worked in and around Cannes for well over a decade but this was my first year on the ground. And honestly? I’m glad I waited. Because Cannes wasn’t what I thought it would be; it was better. The expected … Read More
How Series B Founders Ignite Predictable Growth with Strategic Marketing Bets
Reaching Series B means your company has proven product-market fit and early traction. What it hasn’t yet proven is scale. At this stage, investors aren’t looking for experimentation; they’re looking for evidence that growth can be repeated, forecasted, and accelerated … Read More
Series A Is Where Startups Either Scale — or Stall
Series A is the inflection point where startups either professionalize their growth engine — or spend the next 18 months trying to explain inconsistent traction to their board. In a recent Fast Company piece, Series A startups: gain traction with … Read More
Executive Brand-Building is Critical to Your Company’s Future Growth
Who comprises your brand? I don’t mean the products or services you sell, I mean who are the people whose blood, sweat, and tears are driving your organization forward? Who are the people on the inside who would inspire admiration … Read More
Expanding Marketing Leadership, Indie B2B Shop SalientMG Taps Doug Zanger as Senior Vice President
Former Adweek editor and Martin Agency Director joins as SVP of Brand, Creative and Content NEW YORK—April 26, 2022—SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand and purpose communications director and editor for Adweek and The Drum, … Read More
What’s In a Name: Building a Professional Brand
I am always inspired by our clients–not just the work they do, but who they are as people. That kind of affinity has become a hallmark of modern brands, so I think it’s important that founders and executives are seen … Read More
2021 Reflections: Marketing & Management Lessons I’ve Learned
Most of us ended last year the same way we began it: reflecting on our personal and professional journeys to date. 2021 marked more than eight years since I founded SalientMG. For most of that time we’ve been a remote-first … Read More
Gaining Perspective Through Growth
At SalientMG we’re in the business of enabling growth. We focus on young technology companies to help them mature in those areas where they need an expert eye and a team of experienced hands. Now, we’re focusing that expert eye … Read More
To Be The Best, We Want The Best
During the pandemic, my husband and I made the decision to move to Vermont from Maryland (with a few months in NYC in between). It wasn’t a tough decision. We already have team members across North America, from NYC to … Read More