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SalientMG Blog

Tis the Season to Share Our Gratitude

SalientMG’s ninth year may have been its biggest. We added to a tremendous team with new talent that will take us – and our clients – to even bigger heights. We welcomed ten new Board Members who bring expertise that can send our success into the stratosphere. And, last but not least, we ranked #16 on Adweek’s prestigious list of Fastest Growing Agencies.
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SalientMG is on Adweek’s 2022 Fastest-Growing Agencies List — And We’re Just Getting Started

Adweek released its prestigious list of 2022’s fastest growing agencies,and we’re excited to share that SalientMG (SMG) is ranked #16 nationally, #6 among women-owned agencies and #4 in the Northeast.
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions

Attribution across your entire customer journey, not just the last click in your Analytics data

New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
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Meet Our Marketing Experts: Q&A with Mary Clare Rechtoris

How did you hear about SalientMG and why did you decide to join the firm? I was doing production work for multimedia, had gotten into integrated marketing and found myself in an events marketing role. I’m a writer first and … Read More

Executive Brand-Building is Critical to Your Company’s Future Growth

Who comprises your brand? I don’t mean the products or services you sell, I mean who are the people whose blood, sweat, and tears are driving your organization forward? Who are the people on the inside who would inspire admiration … Read More

Meet Our Marketing Experts: Q&A with Doug Zanger

How did you hear about SalientMG and why did you decide to join the firm? Mack McKelvey and I first met in 2010. What started as a professional relationship based on my role at Advertising Week grew into a great … Read More

Meet Our Public Relation Experts: Q&A with Allie Mills

How did you hear about SalientMG and why did you decide to join the firm? Mack personally reached out to me proactively to see if I might be interested in the role. When I spoke with her I was really … Read More

Expanding Marketing Leadership, Indie B2B Shop SalientMG Taps Doug Zanger as Senior Vice President

Former Adweek editor and Martin Agency Director joins as SVP of Brand, Creative and Content NEW YORK—April 26, 2022—SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand and purpose communications director and editor for Adweek and The Drum, … Read More

Meet Our Marketing Experts: Q&A with Yasmeen Johnson

How did you hear about SalientMG and why did you decide to join the firm? I first heard about SalientMG when Mack messaged me on LinkedIn. She thought I would be a good fit, and once I did some research, … Read More

What’s In a Name: Building a Professional Brand

I am always inspired by our clients–not just the work they do, but who they are as people. That kind of affinity has become a hallmark of modern brands, so I think it’s important that founders and executives are seen … Read More

Testing Paid Social Media Campaigns — Use These Strategies to Get an A+

Every single second, another 15.5 users join social media, which adds up to a total of 3.96 billion social media users worldwide. As a result, paid media campaigns on these platforms are a great opportunity to get in front of … Read More