Author Archives: Nicole Pytel

Are You Wasting Time and Money? A Good Content Audit Has the Answer

Be honest. When’s the last time you cleaned out your closet? If you’re like most people, it’s something you say you’re going to do every year (or every season if you’re way more aspirational than I am), but it’s one … Read More

The Solution for a Complex B2B Buying Process? A Full-Funnel Content Strategy

In Don Draper’s three-martini-lunch universe on Mad Men, the only content needed was a quick, catchy tagline. Don could come up with something like “Pass the Heinz” or “How do you say ‘hamburger’ in Farsi?” and check the content strategy … Read More

Finding Balance in a WFH World

When I first started working from home, it took a literal smack in the forehead to teach me a valuable lesson. Let me explain. Back in 2010—a full decade before practically the entire world started working from home—I began my … Read More