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Keep current on all things B2B marketing with the strategic and tactical insights from SalientMG’s team of senior doers.
How to Strengthen Your Thought Leadership Content
When I say “tempered” in relation to thought leadership, what do you think of? It turns out that two of the primary definitions for tempered are in opposition to...
The Smartest Marketing Content is Very Simple
If you’ve been on a B2B tech website, you’ve seen this sentence (or a near-identical version of it): “Our product bolsters operational efficiency for your organization through our innovative,...
[Case Study] Marketing Operations Transformed: Upleveling and Unifying a High-Profile Advertising Program
When an age-old industry awards ceremony went hybrid, it ushered in the need for a new marketing operations strategy. Learn how SalientMG’s experts used cutting-edge technology to create a...
Three Touchpoints to Unify Sales & Marketing
It’s fair to say that for many organizations, sales and marketing have been (and in some cases still are) “frenemies.” Traditionally, marketing serves as a primer, addressing (or informing)...
Meet Our Marketing Experts: Q&A with Mary Clare Rechtoris
How did you hear about SalientMG and why did you decide to join the firm? I was doing production work for multimedia, had gotten into integrated marketing and found...