Case Studies

[Case Study] Driving Search Engine-Powered Visibility

Getting to the top of Google’s organic rankings isn’t easy, even when you’re a startup dedicated to advertising technology. Discover how SalientMG’s SEO Audit filled the gap for a B2B adTech company that didn’t have the in-house expertise to analyze … Read More

[Case Study] Optimize & Maximize – Taking Paid Search to a New Level

How much money can you waste on paid search ads if you’re not an expert in keyword selection, bidding, and ad segmentation? Lots. Explore SalientMG’s three-step SEM Audit process and find out how the right analysis can create a more … Read More

[Case Study] Generating Faster, More Cost-Effective Leads with Remarketing

Targeting cold audiences with LinkedIn ads can be expensive and ineffective. Discover how SalientMG’s demand generation experts used the power of remarketing to reach a warmer audience — and created a big boost in leads in a short period of … Read More

[Case Study] Accelerating Business Expansion Through the Power of Paid Media

Going from a B2C to B2B audience is incredibly difficult because each one has its own distinct expectations, preferences, and buying processes. Learn how SalientMG’s paid media experts created a split-testing strategy with new B2B messaging and generated 164% more … Read More

[Case Study] Remarketing – A Secret Weapon for Driving Event Registration

Making virtual events stand out has always been hard, but it’s even more challenging in a post-pandemic world where invitations to virtual events are endless. When a large edTech provider struggled to generated RSVPs from its advertising campaigns, it turned … Read More

[Case Study] Building a Bigger – More Targeted – Pipeline With Paid Search

When your organization has big quarterly pipeline goals, the speed, cost, and quality of your paid search lead generation campaigns can make or break success. Discover how SalientMG’s paid search experts created three campaigns that generated high-quality leads at a … Read More

[Case Study] Filling the Entire Content Funnel for Impactful Lead Journeys

When one of SalientMG’s B2B tech startup clients only had a short landing page to try and convert prospects, partners, consumers, and investors, our content marketing experts sprang into action. See how our strategic and tactical expertise created a full-funnel … Read More

[Case Study] Forging a Path to MQL Success Through Email Nurture

If you’re looking for a bigger return on the time and money investment you make to create a higher-funnel lead generation research report, quick follow-up communications are a must. Explore the content strategy SalientMG used to nurture these new leads … Read More

[Case Study] Building Content Foundations From the Ground Up

Some of SalientMG’s B2B tech startup clients don’t have an in-house marketing team, which usually means they don’t have the proper foundations and strategies in place. Discover how our content marketing experts were able to establish those foundations and create … Read More

[Case Study] Amplifying an EdTech Visionary

When the pandemic flooded the market with online edTech options, our CEO client wanted to elevate himself as an edTech leader and differentiate his company for Fortune 500 prospects. See how SalientMG’s Executive Thought Leadership Program helped him lead the … Read More