When I say “tempered” in relation to thought leadership, what do you think of? It turns out that two of the primary definitions for tempered are in opposition to each other. According to Merriam Webster, one definition is qualified, lessened, … Read More
Author Archives: Michelle Mellon
Effective Content Creation: How Marketing & Sales Differ
For every type of organization and organizational structure you can think of, there are at least as many different approaches to marketing and sales. Whether they work in tandem, succession or as independent touchpoints, there’s often an unappreciated recognition of … Read More
Why Stories Stick: Formula
Think back to when you were in school and learning how to construct an essay or write a story. You were probably given a specific framework to follow–a recipe, say, with a list of required ingredients and directions for the … Read More
Why Stories Stick: Formula
Think back to when you were in school and learning how to construct an essay or write a story. You were probably given a specific framework to follow–a recipe, say, with a list of required ingredients and directions for the … Read More
Why Stories Stick: Characters
Facts and figures are essential in business. But if you want to communicate an idea and make it stick, stories work best. Which is why we sometimes use “personas” as part of our storytelling kit at SalientMG. They deepen the … Read More
The “What If” of Thought Leadership
You may not think of yourself as a storyteller, but we all have tales to tell and there are countless ways to share them with others. When it comes to storytelling and thought leadership, however, where do you begin? Tell … Read More
Using Executive Thought Leadership to Reach Your Industry Peer Group and Transcend Expectations
Most people assume that thought leadership is just for senior executives. But it can be a helpful tool for those rising through the ranks of management. An increasing number of mid-career executives are now using thought leadership as a way … Read More
Executive Thought Leadership and the Halo Effect
Gayle and Ashley were dining at The Regency on Park Ave, a breakfast power spot they’d been frequenting for the past two decades. After a long and extremely successful corporate career, Ashley now served as a non-executive director on several … Read More
Pipeline Planning? Start With Thought Leadership
A strong pipeline of future leaders is crucial for a company’s success. However, internal talent management has typically been viewed as an expensive and arduous process. At its height, General Electric spent 1 billion each year on training for executives. … Read More
Ask Yourself These 4 Questions to See If You’re Ready for an Executive Thought Leadership Program
There’s nothing worse than signing up for a program without knowing the rules, the expectations and how much it’s going to cost. (And “cost” could mean dollars, time, energy or all of the above.) Before embarking on a thought leadership … Read More