SalientMG

Author Archives: Mary Clare Rechtoris

tips on how to create lead generating content

3 Reasons Your Content’s Falling Short on the Sell

Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More

The Smartest Marketing Content is Very Simple

If you’ve been on a B2B tech website, you’ve seen this sentence (or a near-identical version of it): “Our product bolsters operational efficiency for your organization through our innovative, cutting-edge software.” Basically, they’re saying they make stuff better. But what … Read More