Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More
Author Archives: Mary Clare Rechtoris
The Smartest Marketing Content is Very Simple
If you’ve been on a B2B tech website, you’ve seen this sentence (or a near-identical version of it): “Our product bolsters operational efficiency for your organization through our innovative, cutting-edge software.” Basically, they’re saying they make stuff better. But what … Read More