New York and London, December 5, 2024 – SalientMG, a US-based strategic marketing firm for high-growth B2B tech companies, today announced a strategic alliance with the Bluestripe Group, a leading integrated B2B marketing services group based in the UK. The alliance expands and enhances their global capabilities to create new communications, content, brand experience, marketing and visibility opportunities for client companies to accelerate their global impact. … Read More
SMG In The Market
SalientMG and Bluestripe Group Strike Strategic Alliance
Bluestripe Group and SalientMG form strategic alliance
News of Firms: SalientMG Aligns with UK’s BlueStripe Group
Bluestripe forges global strategic alliance with US-based SalientMG
Marketing Briefing: With All Eyes on the Silicon Valley Bank Collapse, Marketers and Agency Execs Assess Their Risks
How Hybrid Work Has Been an Equalizer for Women Leaders
SalientMG Adds Two Industry Veterans to The Staff
Mack McKelvey Named 40 Over 40 Award Nominee
Don’t Let Your Data Go Dark — Make a Mission-Critical Move to Google Analytics 4 Now
Universal Analytics, the Google Analytics so many marketers know, love, and rely on, is going away for good in 2023 with G4 replacing it. What does that mean? Instead of just basing performance measurement on desktop web, independent sessions, and cookies, G4 measures traffic and engagement across your websites and apps. The end result is:
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions
Attribution across your entire customer journey, not just the last click in your Analytics data
New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
… Read More