Product Marketing

Three Touchpoints to Unify Sales & Marketing

It’s fair to say that for many organizations, sales and marketing have been (and in some cases still are) “frenemies.” Traditionally, marketing serves as a primer, addressing (or informing) a customer’s need and warming them up for sales to move … Read More

The Massive Tentacles of Brand Messaging in B2B Tech

In the last decade, VC funding has accelerated quickly, creating extremely complex markets – visualized in a LUMAscape like this. This year, we expect to see the trend again, and it will become even more challenging for B2B Tech companies … Read More