Author Archives: Kreg Lewenza

SEO Isn’t One and Done: 5 Reasons to Keep it Fresh

Every time I do an SEO Audit for a client, I include a prioritized list of remediation strategies and tactics. One thing that’s always on that list? Ongoing SEO work because SEO is a process that never ends. Many organizations … Read More

How Do You Spell Business Impact? S-E-O

The more I work with B2B tech startups, the more I see small SEO miscues that make a giant impact. You’re likely working around the clock to boost visibility, grow market share, and drive more revenue. SEO is a valuable … Read More

Marketing Automation — It’s Not Just About Marketing

Just because it has “marketing” in the name doesn’t mean that marketing automation’s impact begins and ends inside your marketing department. While most of the advice you see out there is for marketers, there are plenty of ways to leverage … Read More

Developing a Framework for Digital Content Distribution

Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many … Read More