The Breakthrough Summit puts established leaders and emerging innovators on the same stage to tackle the topics changing marketing, media, and technology.
Ditch the polished talking points. Bring your point of view.
We’re bringing established industry leaders and emerging innovators together to get into some of the biggest questions in advertising right now: what media is actually accomplishing, how brands are earning consumer attention, and how AI is changing the way campaigns work.
Presented by:
How media’s mandate has evolved as brands demand clearer proof of business impact from their investments, and how agency and technology partners are delivering against that mandate.
The panel will discuss how agencies, media partners, and measurement companies can connect consumer intent, media activation, and outcomes across the customer journey to understand what media is actually accomplishing.
Show Me the Outcomes is about the new standard of media accountability helping to move past “Did the campaign perform?” to “What did it actually change for the consumer and the business, and what can we learn from that to make smarter decisions?”
Speakers:
How are brands earning attention, building trust and staying relevant in a fragmented landscape?
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AI is changing advertising. So why are we still planning campaigns like it isn’t?
Search gets a budget. Social gets a budget. Programmatic gets a budget. Teams optimize each one, watch the dashboards and make decisions based on what happened.
But the opportunity with AI isn’t just to do the same things faster. It’s to rethink how campaigns learn.
What changes when signals from creative, audiences, media and measurement can continuously inform one another? When marketers can see what’s working sooner, react faster and make smarter decisions across the entire campaign, not just within individual channels?
In this fireside chat, we’ll challenge some of the assumptions behind how campaigns are built today and explore what it takes to move from channel-by-channel optimization to continuous learning—and why that shift could change where performance advantage comes from.
Speakers:
Some of the most interesting work in our industry is happening at companies you don’t always see on stage. We think more people should hear about it.
The Breakthrough Summit in the Scale Up Lounge brings established leaders and emerging innovators together to share what they’re building, what they’re learning, and where they think the industry is headed.
From POSSIBLE to Cannes Lions, SalientMG has been creating space for the conversations we think the industry needs. Now, we’re bringing that approach to Advertising Week New York.
Positioning senior leaders alongside respected industry voices.
Sharing perspectives on the trends shaping marketing's future.
Building trust through authentic, peer-driven conversations.
Creating visibility, relationships, and opportunities that extend beyond the event.
Take the stage, build your presence, and make the right connections at one of the industry’s biggest events.