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Innovation Sans Filter at Cannes 2026

At SalientMG, we curate conversations that go beyond the talking points. Innovation Sans Filter at the Infillion Café brought together leaders from across marketing, media, and technology for candid conversations about the ideas changing our industry. Watch the sessions and explore the key takeaways below.

"Innovation doesn't happen in an echo chamber. It happens when people challenge assumptions, share real experiences, and learn from one another. That's the kind of conversation we're building at SalientMG."

Insights From Cannes

Start with our biggest takeaways, then dive into daily recaps from each day of Innovation Sans Filter.

Building In Public Isn’t a Vibe. It’s a Growth Strategy.

Stealth mode used to signal that a company was onto something worth protecting. Now, too often, it gives founders a comfortable place to build around assumptions no one has verified or challenged. The economics of building companies has changed with … Read More

5 Unfiltered Takeaways From Cannes 2026

48 leaders. 4 days. 1 heat wave. 5 takeaways. Over four days at SalientMG’s Innovation Sans Filter series at the Infillion Café in Cannes, 48 leaders from brands, agencies, media companies, and technology platforms tackled some of the biggest questions … Read More

Day 4 at Cannes: The More AI Does, the More Human Marketing Becomes

The final day of Innovation Sans Filter at the Infillion Café wasn’t really about AI. It was about everything AI can’t do. Across conversations on leadership, creativity, and measurement, the same theme kept resurfacing: as technology becomes more capable, the … Read More

Day 3 at Cannes: Context Is the Competitive Edge

Day three at Cannes tackled some of the industry’s biggest questions: Can brand and performance finally be measured as one? What happens when AI-driven optimization becomes table stakes? And in an AI-first world, what does it actually take for a … Read More

Day 2 at Cannes: The Best Marketing Feels Personal, Not Targeted

The second morning of SalientMG’s Innovation Sans Filter series at the Infillion Café in Cannes moved across leadership, creative, and commerce, all of which explored a similar theme: effective marketing, leadership, and use of data make people feel seen, not … Read More

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