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A strategic marketing agency for growth-stage B2B tech startups

A strategic marketing agency for growth-stage B2B tech startups

We are a team of “senior doers” — not just consultants — who identify clients’ salient points, then launch, accelerate, and streamline their marketing strategies and programs.

We are a team of “senior doers” — not just consultants — who identify clients’ salient points, then launch, accelerate, and streamline their marketing strategies and programs.

About Us

We don’t just brainstorm ideas. We roll up our sleeves and make them happen.

Plans for your strengths

There’s a reason why “salient” is in our name — because we identify the most striking, most important, most unique features of your business and use them to create B2B marketing strategies that drive your brand forward.

Marketing from every angle

Our senior marketers specialize in everything from digital marketing to executive visibility, product marketing, content marketing, demand generation, competitive intelligence, executive thought leadership, and more.

Unmatched B2B tech expertise

Whether your business focuses on adtech, edtech, fintech, retailtech, martech, ecommerce, or another innovative B2B tech sphere, we have a deep understanding of the nuances that can make or break your marketing success.

Unparalleled experience

Our strategic marketers have nearly 200 combined years of experience. We’ve worked on both sides of B2B tech — in startups and at agencies that market them. Plus, we're fully remote so we can hire the best in the world.

Solutions for every stage

Some of our clients have no in-house marketers. Some have a small overloaded staff. Some have junior marketers who need to “learn how to fish.” We have frameworks and resources to be an all-in partner for all growth stages.

A focus on business goals

True B2B marketing success is greater than the sum of its parts. A one-time media hit or a single product launch isn’t enough. We create holistic, scalable strategies that tie back to clients’ specific business objectives.

Our Clients

Our Solutions

Whether your goal is to enter a new market, stand out from the competition, generate more revenue, or garner attention for future fundraising, our strategic hands-on marketers offer a variety of solutions to help you do it.

Executive
Visibility

With a sharp focus on women and underrepresented minority executives, we amplify their experience and insights by creating and executing outreach strategies to secure earned media placements, speaking opportunities, and awards.

Executive Thought Leadership Program

We help elevate and refine executives’ professional brands by using their ideas, thoughts, and perspectives to create thought leadership articles for top business publications including Forbes, Newsweek, and Rolling Stone.

Growth
Marketing

With expertise in organic and paid strategies, marketing automation, content marketing, and demand generation, we build B2B marketing foundations, create synergy between content and distribution, and generate maximum impact.

Product
Marketing

We have a variety of solutions — including messaging and positioning, sales enablement, and competitive intelligence — so your teams can tell the right story, shorten your sales cycle, optimize go-to-market, and grow market share.

Our Insights

Our blog shares the insights, advice, and strategies growth-stage B2B tech startups need to grab a bigger share of the market.

Meet Our Marketing Experts: Q&A with Mary Clare Rechtoris

How did you hear about SalientMG and why did you decide to join the firm? I was doing production work for multimedia, had gotten into integrated marketing and found myself in an events marketing role. I’m a writer first and … Read More

Featured Post

Executive Brand-Building is Critical to Your Company’s Future Growth

Who comprises your brand? I don’t mean the products or services you sell, I mean who are the people whose blood, sweat, and tears are driving your organization forward? Who are the people on the inside who would inspire admiration … Read More

Featured Post

SEO Isn’t One and Done: 5 Reasons to Keep it Fresh

Every time I do an SEO Audit for a client, I include a prioritized list of remediation strategies and tactics. One thing that’s always on that list? Ongoing SEO work because SEO is a process that never ends. Many organizations … Read More

Featured Post

In The Market

Companies need to evolve their own thinking about what it means to be a brand.” In her latest FastCompany article, SMG CEO Mack McKelvey talks about shifts in idolatry and expectations and how both affect customer loyalty.

Digiday asked SalientMG’s CEO & Founder, Mack McKelvey, to describe the tools and investments she uses to combat employee burnout – and why she doesn’t rely on “gimmicky tokens.”

Digiday asked SalientMG’s CEO & Founder, Mack McKelvey, to describe the tools and investments she uses to combat employee burnout – and why she doesn’t rely on “gimmicky tokens.”

Contact Us

Tell us a little bit about what you’re looking for and our team will be in touch within one business day.