Over the last decade, I’ve spent thousands of hours inside startups and scaleups; working alongside founders, executive teams, VCs/boards, and marketers at the moments where marketing decisions matter most. Launch. Early traction. Growth inflection points. Pivots. Scale. Across industries, stages, … Read More
Marketing Built for the Reality of Startups
SalientMG is a strategic marketing firm for early and growth-stage startups and scaleup technology companies.
We help companies gain clarity, build momentum, and scale marketing as a capability—not a dependency.
Most marketing advice isn’t built for startups.
It assumes:
Big budgets
Stable markets
Clear roles
Predictable outcomes
Well-understood channels
Startups have none of those.
SalientMG exists to help founders and teams make better marketing decisions under real startup conditions—when clarity matters more than volume and judgment matters more than tactics.
Some of the brands we've helped to grow
First-hand experience in growth
We leverage our first-hand experience and unique expertise in B2B tech to create comprehensive and innovative marketing strategies that drive your brand forward.
Over 200 years of combined experience at your service
Our team of senior marketers boast nearly 200 years of combined experience, with a diverse skill set that covers digital marketing, content marketing, demand generation, and more.
Marketing tailored to your startup's industry and growth objectives
We specialize in several B2B tech spheres, including adtech, edtech, fintech, and retailtech, and have a deep understanding of the nuances that can make or break your marketing success. We provide tailored solutions for clients at every growth stage, focusing on specific business objectives to ensure a holistic, scalable approach to marketing success.
Our solutions
Whether your goal is to enter a new market, stand out from the competition, generate more revenue, or garner attention for future fundraising, our strategic hands-on marketers offer a variety of solutions to help you do it.
Executive Visibility
With a sharp focus on women and underrepresented minority executives, we amplify their experience and insights by creating and executing outreach strategies to secure earned media placements, speaking opportunities, and awards.
Executive Thought Leadership Program
We help elevate and refine executives’ professional brands by using their ideas, thoughts, and perspectives to create thought leadership articles for top business publications including Forbes, Newsweek, and Rolling Stone.
Growth Marketing
With expertise in organic and paid strategies, marketing automation, content marketing, and demand generation, we build B2B marketing foundations, create synergy between content and distribution, and generate maximum impact.
Product Marketing
We have a variety of solutions — including messaging and positioning, sales enablement, and competitive intelligence — so your teams can tell the right story, shorten your sales cycle, optimize go-to-market, and grow market share.
Our Insights
Our blog shares the insights, advice, and strategies growth-stage B2B tech startups need to grab a bigger share of the market.
Cannes 2025: Where the Conversations Were Flowing
I’ve worked in and around Cannes for well over a decade but this was my first year on the ground. And honestly? I’m glad I waited. Because Cannes wasn’t what I thought it would be; it was better. The expected … Read More
How Series B Founders Ignite Predictable Growth with Strategic Marketing Bets
Reaching Series B means your company has proven product-market fit and early traction. What it hasn’t yet proven is scale. At this stage, investors aren’t looking for experimentation; they’re looking for evidence that growth can be repeated, forecasted, and accelerated … Read More