SalientMG – Homepage

A strategic marketing agency for growth-stage B2B tech startups

We are a team of "senior doers" - not just consultants - who identify clients salient points, then launch, accelerate, and streamline their marketing strategies and programs.

Some of the brands we've helped to grow

First-hand experience in growth

We leverage our first-hand experience and unique expertise in B2B tech to create comprehensive and innovative marketing strategies that drive your brand forward. 

Over 200 years of combined experience at your service

Our team of senior marketers boast nearly 200 years of combined experience, with a diverse skill set that covers digital marketing, content marketing, demand generation, and more.

Marketing tailored to your startup's industry and growth objectives

We specialize in several B2B tech spheres, including adtech, edtech, fintech, and retailtech, and have a deep understanding of the nuances that can make or break your marketing success. We provide tailored solutions for clients at every growth stage, focusing on specific business objectives to ensure a holistic, scalable approach to marketing success.

Our solutions

Whether your goal is to enter a new market, stand out from the competition, generate more revenue, or garner attention for future fundraising, our strategic hands-on marketers offer a variety of solutions to help you do it.

Executive Visibility

With a sharp focus on women and underrepresented minority executives, we amplify their experience and insights by creating and executing outreach strategies to secure earned media placements, speaking opportunities, and awards.

Executive Thought Leadership Program

We help elevate and refine executives’ professional brands by using their ideas, thoughts, and perspectives to create thought leadership articles for top business publications including Forbes, Newsweek, and Rolling Stone.

Growth Marketing

With expertise in organic and paid strategies, marketing automation, content marketing, and demand generation, we build B2B marketing foundations, create synergy between content and distribution, and generate maximum impact.

Product Marketing

We have a variety of solutions — including messaging and positioning, sales enablement, and competitive intelligence — so your teams can tell the right story, shorten your sales cycle, optimize go-to-market, and grow market share.

Our Insights

Our blog shares the insights, advice, and strategies growth-stage B2B tech startups need to grab a bigger share of the market.

Meet Our Marketing Experts: Q&A with Fabio Caparelli

After spending the past 11+ years as a copywriter, I’m honored to join the small but mighty team at SalientMG. There are countless marketing agencies, but I’ve never had the opportunity to work with so many senior-level marketing professionals in … Read More

Featured Post
tips on how to create lead generating content

3 Reasons Your Content’s Falling Short on the Sell

Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More

Featured Post
career tips for the gen z startup professional

Zoomers Need More Than Zoom: 4 Ways The Gen Z Startup Professional Can Get Ahead

Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings and sipping lattes with reporters at a local coffee shop. What … Read More

Featured Post

Contact Us

Tell us a little bit about what you’re looking for and our team will be in touch within one business day.