Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More
SalientMG – Homepage
A strategic marketing agency for growth-stage B2B tech startups
A strategic marketing agency for growth-stage B2B tech startups
We are a team of “senior doers” — not just consultants — who identify clients’ salient points, then launch, accelerate, and streamline their marketing strategies and programs.
We are a team of “senior doers” — not just consultants — who identify clients’ salient points, then launch, accelerate, and streamline their marketing strategies and programs.
About Us
We don’t just brainstorm ideas. We roll up our sleeves and make them happen.
Plans for your strengths
There’s a reason why “salient” is in our name — because we identify the most striking, most important, most unique features of your business and use them to create B2B marketing strategies that drive your brand forward.
Marketing from every angle
Our senior marketers specialize in everything from digital marketing to executive visibility, product marketing, content marketing, demand generation, competitive intelligence, executive thought leadership, and more.
Unmatched B2B tech expertise
Whether your business focuses on adtech, edtech, fintech, retailtech, martech, ecommerce, or another innovative B2B tech sphere, we have a deep understanding of the nuances that can make or break your marketing success.
Unparalleled experience
Our strategic marketers have nearly 200 combined years of experience. We’ve worked on both sides of B2B tech — in startups and at agencies that market them. Plus, we're fully remote so we can hire the best in the world.
Solutions for every stage
Some of our clients have no in-house marketers. Some have a small overloaded staff. Some have junior marketers who need to “learn how to fish.” We have frameworks and resources to be an all-in partner for all growth stages.
A focus on business goals
True B2B marketing success is greater than the sum of its parts. A one-time media hit or a single product launch isn’t enough. We create holistic, scalable strategies that tie back to clients’ specific business objectives.
Our Clients
Previous
Next
Our Solutions
Whether your goal is to enter a new market, stand out from the competition, generate more revenue, or garner attention for future fundraising, our strategic hands-on marketers offer a variety of solutions to help you do it.
Executive
Visibility
With a sharp focus on women and underrepresented minority executives, we amplify their experience and insights by creating and executing outreach strategies to secure earned media placements, speaking opportunities, and awards.
Executive Thought Leadership Program
We help elevate and refine executives’ professional brands by using their ideas, thoughts, and perspectives to create thought leadership articles for top business publications including Forbes, Newsweek, and Rolling Stone.
Growth
Marketing
With expertise in organic and paid strategies, marketing automation, content marketing, and demand generation, we build B2B marketing foundations, create synergy between content and distribution, and generate maximum impact.
Product
Marketing
We have a variety of solutions — including messaging and positioning, sales enablement, and competitive intelligence — so your teams can tell the right story, shorten your sales cycle, optimize go-to-market, and grow market share.
Our Insights
Our blog shares the insights, advice, and strategies growth-stage B2B tech startups need to grab a bigger share of the market.
Zoomers Need More Than Zoom: 4 Ways The Gen Z Startup Professional Can Get Ahead
Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings and sipping lattes with reporters at a local coffee shop. What … Read More
Crush Your 2023 Digital Marketing Goals With These 6 Big Predictions
With a new year comes new possibilities, and in the digital marketing world, the possibilities can be endless. The selection of foundations, strategies, and tactics, is also endless, however — so how do you ensure you’re on the path to digital marketing success in 2023? … Read More
In The Market
SalientMG ranked #16 nationally, #6 among women-owned agencies, and #4 in the Northeast on AdWeek’s prestigious list of 2022’s fastest growing agencies. Since Mack McKelvey founded the firm in 2013, we’ve transformed B2B tech startup’s marketing organizations into growth engines–and we’re just getting started.
Women in tech accelerate their careers by making themselves known, from podcasts to interviews and more. In a WeAreTechWomen feature, SalientMG CEO and Founder Mack McKelvey shared tips for emerging tech talent and how she catapulted her career to new heights by turning fear from a deterrent to a catalyst.
Opposites don’t just attract, they make for successful startups, according to SalientMG CEO and Founder Mack McKelvey. Listen to Mack’s conversation with The ChangeUp’s Keith Hernandez on why profitable startups build DEI into their culture from the start and have leaders with complementary skill sets.