By now, most marketers realize the value of including inbound marketing as part of their overall marketing strategy. With so many online and offline channels competing for consumer attention, the strongest plans are those with components that meet consumers where they are in order to attract, engage and delight them.
If 2020 were The Little Engine That Could, it actually may have given up by now, having tried to climb that hill for eight long months. Chug after chug, the hits just keep coming. But “2020” isn’t a cheeky little story book character. As a noun of its own, 2020 has become a living, breathing […]
Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021 At this time last year, predictions for the 2020 marketing landscape all centered around the rise of new or improved technologies (AI, automation, martech, etc.). By most accounts, brands would be using these innovations to drive the next wave of personalized marketing, […]
What’s that saying: an ounce of prevention is worth a pound of cure? In our world of instant, always-on media, an ounce of prevention is worth far, far more. Something that may have caused little more than an insider stir in the past is at high risk these days of spillover into the court of […]
The Importance of Having an Inclusive Digital Strategy Have you ever thought about how a blind person reads a tweet or a post on your company blog? Or how a deaf person watches an Instagram Story or a video with no captions? According to the Digital 2020 Global Digital Overview report, 3.8 billion people worldwide […]
Maryland, October 7, 2020 – SalientMG, a strategic marketing firm that specializes in go-to-market strategies and executive visibility programs for technology companies, today announced it has added to its growing senior team with the hiring of Michelle Mellon who will serve as the firm’s director of content. Michelle brings more than 20 years of professional […]
Developing a Framework for Digital Content Distribution Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many other files on your computer. Without a distribution […]
What is a “thought leadership” program and how do you create one? I want to be a thought leader. When people say this, what they usually mean is: I want to be recognized. I want to be respected. I want people to value my opinion. These are all good things but they rarely happen overnight, […]
5 Pragmatic Steps To Improving Your B2B Webinars We’ve all been there. You sign up for webinars, eager to learn how to overcome a challenge plaguing your organization. Instead, you get a lecture that’s about as exciting and coherent as Charlie Brown’s teacher in a Peanuts cartoon. When webinars first appeared and began rocketing in […]
SalientMG’s recap of our highlighted women from the third week (8/3/2020-8/9/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or […]