SMG Blog

To Be The Best, We Want The Best

  • by SalientMG Team
  • Jun 08, 2021

During the pandemic, my husband and I made the decision to move to Vermont from Maryland (with a few months in NYC in between).  It wasn’t a tough decision. We already have team members across North America, from NYC to DC, Florida, California, etc. SalientMG was a remote-first company for the majority of our 8-year […]

Read


SalientMG’s International Women’s Day, 365 Campaign

  • by Kreg Lewenza
  • Mar 11, 2021

SalientMG Supported International Women’s Day for 365 Days a Year By Showcasing Inspiring & Driven Women All Year Long. Here at SalientMG, our entire staff is passionate about our mission and this campaign, shining a light on underrepresented executives and ensuring they receive the recognition they deserve. We pride ourselves in supporting those who aren’t […]

Read


Inbound Social Media Marketing: The Importance of Experience

  • by Kreg Lewenza
  • Feb 12, 2021

By now, most marketers realize the value of including inbound marketing as part of their overall marketing strategy. With so many online and offline channels competing for consumer attention, the strongest plans are those with components that meet consumers where they are in order to attract, engage and delight them. 

Read



Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021

  • by Mack McKelvey
  • Dec 09, 2020

Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021  At this time last year, predictions for the 2020 marketing landscape all centered around the rise of new or improved technologies (AI, automation, martech, etc.). By most accounts, brands would be using these innovations to drive the next wave of personalized marketing, […]

Read


How to Market Yourself Out of a Crisis

  • by SalientMG Team
  • Nov 23, 2020

What’s that saying: an ounce of prevention is worth a pound of cure? In our world of instant, always-on media, an ounce of prevention is worth far, far more. Something that may have caused little more than an insider stir in the past is at high risk these days of spillover into the court of […]

Read


The Importance of Having an Inclusive Digital Strategy

  • by Kreg Lewenza
  • Oct 15, 2020

The Importance of Having an Inclusive Digital Strategy Have you ever thought about how a blind person reads a tweet or a post on your company blog? Or how a deaf person watches an Instagram Story or a video with no captions? According to the Digital 2020 Global Digital Overview report, 3.8 billion people worldwide […]

Read


SalientMG Adds Depth to Senior Team With Hiring of Michelle Mellon as Director of Content

  • by Kreg Lewenza
  • Oct 08, 2020

Maryland, October 7, 2020 – SalientMG, a strategic marketing firm that specializes in go-to-market strategies and executive visibility programs for technology companies, today announced it has added to its growing senior team with the hiring of Michelle Mellon who will serve as the firm’s director of content. Michelle brings more than 20 years of professional […]

Read


Developing a Framework for Digital Content Distribution

  • by Kreg Lewenza
  • Sep 23, 2020

Developing a Framework for Digital Content Distribution Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many other files on your computer. Without a distribution […]

Read



Copyright 2021, SMG. All Rights Reserved.