SMG Blog

Marketing Automation — It’s Not Just About Marketing

  • by Kreg Lewenza
  • Nov 30, 2021

Just because it has “marketing” in the name doesn’t mean that marketing automation’s impact begins and ends inside your marketing department. While most of the advice you see out there is for marketers, there are plenty of ways to leverage marketing automation across your entire organization, for all teams, so that it makes a holistic […]

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Observations on the Evolution of Marketing

  • by Beth Pyne
  • Nov 22, 2021

With the collision of the pandemic, social justice efforts, and politics forcing so many changes in such a short amount of time in 2020, it’s easy to understand why people say we underwent a seismic shift. For some, the “shift” was catastrophic. For others, it was a course correction. Whether they were caught flat-footed or […]

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Meet Our Marketing Experts: Q&A with Heather Meeker

  • by SalientMG Team
  • Nov 16, 2021

How did you hear about SalientMG and why did you decide to join the firm? I have known Mack for over 10 years. We previously worked together on a startup client, and during that time, I quickly came to respect her ingenuity, creativity and work ethic. When I was planning my next career move, I […]

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Meet Our Marketing Experts: Q&A with S.C. Stuart

  • by SalientMG Team
  • Nov 09, 2021

How did you hear about SalientMG and why did you decide to join the firm? I’d always admired Mack and the way she navigated the Wild West of early-era (2006+) mobile industry days. Back then I was head of mobile for Hearst’s US division, and knew Mack from the inaugural IAB Mobile Committee. Cut to […]

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Meet Our Marketing Experts: Q&A with Amanda Klitsch

  • by SalientMG Team
  • Nov 02, 2021

How did you hear about SalientMG and why did you decide to join the firm? I learned about SalientMG through LinkedIn as I was exploring opportunities for the next step in my career. Initially I was thinking I was ready to move to the client/brand side. But I’d grown to love the fast-paced changing environment […]

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Meet Our Marketing Experts: Q&A with Nicole Pytel

  • by SalientMG Team
  • Oct 28, 2021

How did you hear about SalientMG and why did you decide to join the firm? I saw the job posting on LinkedIn, thought it looked interesting, and decided to do some research on SalientMG. After three years of marketing in the enterprise space, I was looking for an opportunity to make a new kind of […]

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Meet Our Marketing Experts: Q&A with Lori Rosen

  • by SalientMG Team
  • Oct 06, 2021

How did you hear about SalientMG and why did you decide to join the firm?  I was fortunate enough to work with SalientMG’s Managing Director, Greg Bella, at a previous company. Greg reached out about SMG and the opportunity ticked a lot of boxes for me. In particular, I was excited to get the chance […]

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Gaining Perspective Through Growth

  • by Mack McKelvey
  • Sep 30, 2021

At SalientMG we’re in the business of enabling growth. We focus on young technology companies to help them mature in those areas where they need an expert eye and a team of experienced hands. Now, we’re focusing that expert eye inward to empower our own growth. Around the time we reached our eighth anniversary we […]

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Making the Salient Choice

  • by SalientMG Team
  • Jul 27, 2021

After spending the last twelve years working in corporate communications across the full spectrum of the PR world from PR agencies, to in-house digital agencies, to tech companies to holding companies, the last place I expected to find myself at this point in my career was returning to PR agency life. As experienced PR pros […]

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To Be The Best, We Want The Best

  • by SalientMG Team
  • Jun 08, 2021

During the pandemic, my husband and I made the decision to move to Vermont from Maryland (with a few months in NYC in between).  It wasn’t a tough decision. We already have team members across North America, from NYC to DC, Florida, California, etc. SalientMG was a remote-first company for the majority of our 8-year […]

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