Marketers know trust matters, but how do you prove what it’s worth? It drives loyalty, engagement, and advocacy, yet connecting that value to actual business results is easier said than done. And with AI changing how consumers discover information and … Read More
Author Archives: Diksha Sabharwal
The Sequencing Problem Behind Most Bad Marketing Hires
A lot of bad marketing hires are good marketers hired at the wrong time. A seed-stage company doesn’t need someone who can scale a growth team if it hasn’t figured out its positioning yet. A Series C company shouldn’t be … Read More
Building In Public Isn’t a Vibe. It’s a Growth Strategy.
Stealth mode used to signal that a company was onto something worth protecting. Now, too often, it gives founders a comfortable place to build around assumptions no one has verified or challenged. The economics of building companies has changed with … Read More