How did you hear about SalientMG and why did you decide to join the firm? I was doing production work for multimedia, had gotten into integrated marketing and found myself in an events marketing role. I’m a writer first and … Read More
Author Archives: SalientMG
[Digiday] ‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
[Fast Company] Why growth-stage executive brand-building is critical to your company’s future growth
[She Runs It] Executive Class Connects Presents The Visibility Factor Presented by Mack McKelvey, Founder & CEO, SalientMG
[Case Study] Messaging Designed for Rapid Growth
When tech startups receive a new round of funding, it opens up opportunities for new product additions — which requires product messaging and, oftentimes, fresh corporate messaging. That’s what happened to one of SalientMG’s clients, so our experts took them … Read More
[Case Study] Impactful Messaging to Close the B2B – B2C Gap
After seeing success in B2C tech, one of SalientMG’s clients moved into B2B tech — but didn’t know how to position themselves in the new market. Discover how our product marketing experts tackled market research, brand personality, new messaging, and … Read More
[Fast Company] Are You Suffering from a Lack of Brand Loyalty, or is it Brand Identity?
Meet Our Marketing Experts: Q&A with Doug Zanger
How did you hear about SalientMG and why did you decide to join the firm? Mack McKelvey and I first met in 2010. What started as a professional relationship based on my role at Advertising Week grew into a great … Read More
Meet Our Public Relation Experts: Q&A with Allie Mills
How did you hear about SalientMG and why did you decide to join the firm? Mack personally reached out to me proactively to see if I might be interested in the role. When I spoke with her I was really … Read More
[Case Study] Driving Search Engine-Powered Visibility
Getting to the top of Google’s organic rankings isn’t easy, even when you’re a startup dedicated to advertising technology. Discover how SalientMG’s SEO Audit filled the gap for a B2B adTech company that didn’t have the in-house expertise to analyze … Read More