There’s nothing worse than signing up for a program without knowing the rules, the expectations and how much it’s going to cost. (And “cost” could mean dollars, time, energy or all of the above.) Before embarking on a thought leadership … Read More
Author Archives: SalientMG
It’s Not Just for Brands: Executives Need Thought Leadership, Too
Distinguishing between thought leadership and marketing content is an important first step in establishing or leveling up your brand. You already know you need to be strategic about investing time and money to reach the right audience for the right … Read More
Meet Our Marketing Experts: Q&A with Lori Rosen
How did you hear about SalientMG and why did you decide to join the firm? I was fortunate enough to work with SalientMG’s Managing Director, Greg Bella, at a previous company. Greg reached out about SMG and the opportunity ticked … Read More
What is a “Thought Leadership” Program and How Do You Create One?
I want to be a thought leader. When people say this, what they usually mean is: I want to be recognized. I want to be respected. I want people to value my opinion. These are all good things but they … Read More
SalientMG’s International Women’s Day, 365 Campaign
Here at SalientMG, our entire staff is passionate about our mission and this campaign, shining a light on underrepresented executives and ensuring they receive the recognition they deserve. We pride ourselves in supporting those who aren’t always given a seat … Read More
SalientMG Adds Depth to Senior Team With Hiring of Michelle Mellon as Director of Content
SalientMG, a strategic marketing firm that specializes in go-to-market strategies and executive visibility programs for technology companies, today announced it has added to its growing senior team with the hiring of Michelle Mellon who will serve as the firm’s director … Read More
International Women of the Year 8/3-8/9 Weekly Recap
In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or rising star … Read More
International Women of the Year 7/27-8/2 Weekly Recap
In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign, a full year. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur … Read More
International Women of the Year 7/20-7/26 Weekly Recap
In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, a year long campaign where we highlight a women each day. At the center of this initiative is a daily spotlight, for a year, via … Read More
International Women of the Year 7/13-7/19 Weekly Recap
In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, a year long campaign. At the center of this initiative is a daily spotlight, for a year, via our social channels, on a remarkable woman … Read More