SMG Blog

Incomparable Mobile Product Marketing

  • by Mack McKelvey
  • Oct 06, 2014

At SalientMG, we pride ourselves in being mobile-centric. I’m practically a dinosaur, as I’ve been in the mobile industry for about 18+ years. Over that time, I’ve only met a handful of truly creative, strategic and impactful product marketers—two of them are leading SalientMG’s product marketing. Vanessa Coe was one of SalientMG’s earliest team members. […]

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Most Powerful Women in Mobile Advertising 2014

  • by Mack McKelvey
  • Sep 16, 2014

“Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to […]

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SalientMG in the News

  • by Max Nelson
  • Sep 14, 2014

At SalientMG, clients are always first. Whether we’re working on messaging, creative design, PR strategies or anything else, our top priority is moving the needle for our partners. However, through the course of our day-to-day work, we occasionally get requests from media to comment on certain issues, or sometimes we’ll feel inspired to write articles […]

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PR Week’s Innovation 50: SalientMG’s Max Nelson

  • by Mack McKelvey
  • Sep 04, 2014

Nothing makes me more pleased than to see my team members recognized for their industry contributions. In 2014, Max Nelson, SMG’s Communications Lead, was named to PR Week’s Innovation 50. Each year, PR Week’s editors compile a list to showcase the 50 rising stars of tech PR and digital communications in the agency, in-house, and […]

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Serious About Creative

  • by Mack McKelvey
  • Aug 14, 2014

From logo design to UI consulting, and everything in between, our creative team continues to deepen its expertise. We are thrilled that Brian Probus has joined us from the creative and design field in Chicago where he tackled projects for a variety of clients, including BEAST, a Texas-based political marketing agency, and Dr. Interns, an […]

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Comic-Con 2014: Two big misses—Brands and Mobile

  • by Mack McKelvey
  • Aug 01, 2014

Over 130,000 consumers flock to San Diego each July for Comic-Con. In fact, even in a challenging financial market, attendance increased again this year. Hotel prices are through the roof, yet all are completely sold out. There’s no parking in SD, restaurants can’t handle the influx of patrons, and, all in, San Diego’s economy benefits […]

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Account Direction and Digital Ramp Up at SMG

  • by Mack McKelvey
  • Jul 28, 2014

So much for the summer slowing down, in fact, it’s quite the opposite. Given the growth of the business, SalientMG has added two seasoned additions to the team, a new account director and director of strategic marketing. Jordan Ankerbrandt has joined SalientMG as Account Director to bring best practices to account management for our clients—focusing […]

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The Hottest Issue in Mobile Today

  • by Max Nelson
  • Apr 05, 2014

If you follow the tech/advertising space closely, one of the things you’ll quickly pick up on is that the industry embraces narratives. Whether the topic is Marissa Mayer, Bitcoin, or the perceived lack of recent innovation at Apple, news outlets often seem to jump on the same theme as a group, and once these narratives […]

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A Look Back at 2013

  • by Mack McKelvey
  • Jan 05, 2014

While reflecting on SalientMG’s first year, I’d be remiss if I didn’t thank several people who were directly responsible for the foundation and success of our business in 2013. Rovio (Angry Birds) was SalientMG’s first client, and our engagement included the creation of a first stage go-to-market plan for their new advertising business. A special […]

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Retail Remix with Catherine Tabor

  • by Guest
  • Aug 12, 2013

Originally published by The Huffington Post.  By Catherine Tabor, Founder and CEO, Sparkfly  Digital and mobile marketing is making it possible for retailers and brands to work together for mutual benefit. And it’s technology — specifically, technology that enables real-time, customer-specific insight into consumer behavior — that gets the credit for bridging the gap. All of […]

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