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Keep current on all things B2B marketing with the strategic and tactical insights from SalientMG’s team of senior doers.
Expanding Marketing Leadership, Indie B2B Shop SalientMG Taps Doug Zanger as Senior Vice President
Former Adweek editor and Martin Agency Director joins as SVP of Brand, Creative and Content NEW YORK—April 26, 2022—SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand...
By the Numbers – What Executive Thought Leadership Can Do For You
Thought leadership is a critical tool for brand visibility, growth, and competitive market positioning. In fact, over 50% of decision makers and executives spend 1+ hours a week reading...
[Case Study] Filling the Entire Content Funnel for Impactful Lead Journeys
When one of SalientMG’s B2B tech startup clients only had a short landing page to try and convert prospects, partners, consumers, and investors, our content marketing experts sprang into...
[Case Study] Forging a Path to MQL Success Through Email Nurture
If you’re looking for a bigger return on the time and money investment you make to create a higher-funnel lead generation research report, quick follow-up communications are a must....
Meet Our Marketing Experts: Q&A with Yasmeen Johnson
How did you hear about SalientMG and why did you decide to join the firm? I first heard about SalientMG when Mack messaged me on LinkedIn. She thought I...
[Case Study] Building Content Foundations From the Ground Up
Some of SalientMG’s B2B tech startup clients don’t have an in-house marketing team, which usually means they don’t have the proper foundations and strategies in place. Discover how our...