What’s In a Name: Building a Professional Brand
I am always inspired by our clients–not just the work they do, but who they are as people. That kind of affinity has become a hallmark of modern brands,...
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Testing Paid Social Media Campaigns — Use These Strategies to Get an A+
Every single second, another 15.5 users join social media, which adds up to a total of 3.96 billion social media users worldwide. As a result, paid media campaigns on...
The “What If” of Thought Leadership
You may not think of yourself as a storyteller, but we all have tales to tell and there are countless ways to share them with others. When it comes...
Using Executive Thought Leadership to Reach Your Industry Peer Group and Transcend Expectations
Most people assume that thought leadership is just for senior executives. But it can be a helpful tool for those rising through the ranks of management. An increasing number...
Executive Thought Leadership and the Halo Effect
Gayle and Ashley were dining at The Regency on Park Ave, a breakfast power spot they’d been frequenting for the past two decades. After a long and extremely successful...